For first-time founders raising £250k–£1M
Book 10 qualified investor meetings in 60 days - or we book them for you
20 minutes. No obligation. Might change everything.
If you’re trying to raise for the first time, this probably feels familiar.
You had an idea. A real one.
Something you believed in enough to build.
So you got to work.
You put in the hours.
You made progress.
You got the business to a point where it felt real.
Then came the raise.
And suddenly, everything slowed down.
You sent emails and heard nothing back. You got a meeting but went nowhere. You built a pitch deck but you were never fully sure whether it was saying the right things. You looked at investor lists and realised you had no idea who was actually relevant. You started second guessing everything - your valuation, your outreach, your story, your timing. You’ve been at this for months and you’re still where you started.
It’s not your idea. It’s not your ambition. It’s not even your pitch. It’s that nobody showed you how the game actually works.
And while you were trying to figure it all out, the raise stalled. Not because your idea is not good enough. Not because you lack ambition. And not because investors only back founders with elite networks. It stalls because nobody ever showed you how the process actually works. Most first-time founders do not fail because the business has no potential. They fail because they lose too much time trying to understand fundraising while running the company at the same time. And in fundraising, wasted time is expensive.
Most founders don’t fail because their idea is bad.
They fail because they run out of time figuring out how to fund it.
Going it alone costs more than people realise. Not just time, but the things time takes with it.
You waste months on the wrong investors.
There are thousands of investors. Most of them will never back a business at your stage, in your sector, at your location. Without a shortlist built around your specific situation, you’re spending your most precious resource — runway — on people who were never going to say yes.
Rejection without feedback erodes everything
Getting no reply to a cold email is one thing. Getting a no from a meeting you prepared weeks for — with no idea why — is another. It chips away at confidence, and confidence is what investors are buying as much as the idea.
While you'rer figuring it out, cash is deployed to your competitors
Founders with the same idea, the same stage, and the same traction are closing rounds. Not because they’re smarter or more connected. Because they had a system and you didn’t.
The founders who raise fast don’t know more than you.
They just have better tools, better access, and someone in their corner.
Book your call now
20 minutes. No obligation. Might change everything.
Introducing
RAISE ACCELERATOR
A done-with-you system. We build your pitch deck with you. We hand you a list of investors. We review your outreach before it goes out. We put you in the room.
Raising Investment is Following a Proven Process
A done-with-you system. We build your pitch deck with you. We hand you a list of investors. We review your outreach before it goes out. We put you in the room.
Introducing the R.A.I.S.E process:
READINESS
Clarify your story, value and investment case
ASSETS
Data room document development to satisfy investor requirements
INVESTORS
Build a targeted list of investors
STRUCTURED OUTREACH
Create momentum with structured investor outreach
ENGAGEMENT
Convert conversations into capital commitments
Everything included — and what each one removes
Every component in the Raise Accelerator exists to eliminate a specific reason you might fail. Nothing is filler.
CORE PRODUCT
01 The 90-Day Funded Sprint Programme • Value: £6,000
A structured 90-day programme with week-by-week milestones, live coaching calls, and expert-reviewed deliverables at every stage. You always know what to do next and why.
Removes: The belief that raising takes 12+ months and the absence of any system to follow.
02 The Raise-Ready Valuation • value: £2,000
A 6-criteria investor-readiness audit completed at intake. You receive a written gap report and investability verdict within 48 hours. The programme is personalised to your actual weaknesses from day one.
Removes: Pre-programme doubt that your idea isn’t investable.
SPEED BONUSES
03 The Investor Matchlist • value: £1,500
A personalised database of 30–50 vetted investors matched to your stage, sector, and geography — delivered in week one. Includes warm introduction pathways where Source Capital holds existing relationships.
Removes: Months spent trying to find the right investors with no idea where to start.
04 The Fast-Track Outreach Engine • value: £750
Done-for-you outreach infrastructure: pre-written investor email sequences, a CRM pipeline template, and a weekly 90-minute raise protocol. Ready to deploy from day one.
Removes: The time and cognitive load of building outreach from scratch while also running a business.
05 The Comeback Framework • value: £500
A structured week-one debrief of any prior raise attempts — diagnosing exactly what went wrong and resetting the strategy so you don’t repeat the same mistakes at pace.
Removes: Wasted months repeating a broken approach with more urgency and less confidence.
EFFORT REDUCERS
06 The Deck Build Session • value: £1,200
A live pitch deck build using a proven investor-tested template. Includes a dedicated review call and written critique before the deck ever reaches an investor inbox.
Removes: The amateur deck that gets ignored before you ever get to pitch in person.
07 The Numbers Clinic • value: £750
A dedicated session on the 8 financial metrics every early-stage investor will probe: LTV, CAC, burn rate, runway, and projections. Includes a financial model you build yourself so you own it fully in the room.
Removes: The financial fluency gap that collapses credibility mid-meeting.
08 The Term Sheet Translator • value: £600
A plain-language module covering the 5 most common early-stage deal structures — SAFEs, convertible notes, priced rounds, vesting, and valuations. What to accept, what to push back on, and what to never agree to.
Removes: Signing bad terms out of ignorance or scaring investors off with naïve proposals.
09 The Founder-First Pitch Method • value: £500
A founder story session that extracts and structures a compelling personal narrative into a rehearsed 90-second investor introduction — authentic, not performed, and practised until it’s instinctive.
Removes: Imposter syndrome: the inability to sell yourself, not just your product.
RISK REDUCERS
10 The Sceptic-Proof Proof Stack • value: £400
A curated library of first-time founder case studies — real people with no pedigree who closed rounds — including before/after meeting counts, what specifically changed, and the round size achieved.
Removes: Pre-buy scepticism that this only works for second-time founders with existing networks.
11 The Objection Playbook • value: £500
A written playbook of the 30 most common investor objections for your sector, with exact response frameworks. Practised live via mock investor calls with a Source Capital adviser before you go anywhere near a real meeting.
Removes: Getting meetings but losing them the moment the questions get hard.
12 The Warm Door Opener • value: £1,000
Source Capital makes direct introductions where relationships exist, plus a structured cold-to-warm conversion sequence that turns cold outreach into qualified conversations using specificity and social proof.
Removes: The belief that access requires a warm network and that without one, the game is rigged.
SUPPORT SYSTEMS
13 The Cohort Close Community • value: £600
A private group of founders in the same raise window. Weekly accountability check-ins, shared investor intelligence, warm introductions within the peer group, and a network that compounds long after the programme ends.
Removes: The isolation and lack of accountability that kills momentum mid-raise.
14 Weekly 1-to-1 Raise Surgeries • value: £1,200
A weekly 30-minute private session with Edward or a senior Source Capital adviser — covering live raise blockers, outreach review, investor feedback interpretation, and deal-stage decisions in real time.
Removes: Stalling between sessions because you hit a wall and have no one qualified to call.
15 The Free Raise Audit Call • value: £250
A complimentary 20-minute pre-enrolment diagnostic call that surfaces your specific raise blockers and makes the programme’s value tangible before you spend a penny.
Removes: The belief that free content is a sufficient substitute for a structured programme.
TOTAL VALUE
$16,250
Investment discussed on your Raise Audit Call.
We only work with founders the programme is genuinely right for.
20 minutes. No obligation. Might change everything.
10 Meeting Guarantee
10 meetings in 60 days or we work to book them for you for free!
Complete the programme. Follow the system. If you don’t have 10 qualified investor meetings booked by day 60, Source Capital works with you — at no extra cost — to book them for you.
The Risk Sits Entirely With Us
You have nothing to lose and a funded company to gain.
Three things that make the Raise Accelerator different from everything else you’ve seen.
We give you investors not just advice about finding them.
Most programmes teach you how to search for investors. We hand you a ready-made list of 30–50 real investors matched to your stage, sector, and geography. Then we open doors where Source Capital already has relationships. You stop searching and start pitching from day one.
We build things with you - not send you homework to figure out alone.
Your pitch deck gets built in a live session with an expert. Your financial model gets built with you. Your outreach emails are reviewed before they go out. Your investor objection responses are practised on a mock call. Nothing gets handed to you half-finished and left to chance.
We guarantee 10 meetings or we work to book them for you at no extra cost.
No other programme makes this commitment. If you complete the sprint, follow the system, and don’t have 10 qualified investor meetings booked by day 90, Source Capital carries on working with you — for free — until you do. The risk is ours. The result is yours.
Is the Raise Accelerator right for you?
This is for you if.....
- You have a business idea or early startup
- You’re trying to raise your first round
- You have no idea how to find the right investors
- You’ve tried before and it went nowhere
- You don’t have a big network or connections
- You want a plan, not just more information
- You’re ready to do the work in 90 days
This isn't for you if.....
- You just want a course to sit and watch
- You’re not serious about raising right now
- You already have investors lined up
- You want someone else to raise for you
- You’re not willing to do the outreach work
- You expect results without the effort
- You’re raising Series B or beyond
Three steps from here to funded.
The on-ramp is simple.
The commitment is real.
The result is guaranteed.
Step 1 Book your free Raise Audit Call.
A 20-minute conversation to surface your exact raise blockers and confirm the programme is right for you. No hard sell. No obligation. If the programme isn’t a fit, we’ll tell you honestly.
Step 2 Book your space on the Raise Accelerator.
Within 48 hours of enrolling, you receive a written investor-readiness assessment across 6 criteria. This shapes your personal 90-day plan so every session is built around your actual gaps, not a generic template.
Step 3 Start the 60-day sprint.
Follow the week-by-week system. Build your pitch deck with us. Receive your investor list. Send your first outreach. Book your first meetings. Close your round.
You built something worth backing.
Let’s put you in the room.
10 meetings in 60 days or we book them for you for free!
Book Your Raise Audit Call
20 minutes. No obligation. No hard sell.
No hard sell. If the programme isn’t right for you, we’ll tell you.
Why Source Capital?
Source Capital is a sector-agnostic investment consultancy and advisory business operating globally. We work with founders at the sharp end of the raise — the moment when everything either comes together or falls apart.
Edward Janes has spent over 12 years working across capital raising — on both sides of the table. Private schools groups, sports funds, distressed acquisitions, tech startups, real estate platforms. He has seen what closes deals and what kills them, and the Raise Accelerator is built entirely around that experience.
$57m+
Capital Raised
500+
Deals Advised
10+
Year Experience
Questions founders ask before they book.
What if I have no investor network at all?
I’ve tried raising before and it went nowhere. Why will this be different?
How much time does this take each week?
What does the guarantee actually mean?
Is this a course I sit and watch?
What stage does my business need to be at?
How to Change my Photo from Admin Dashboard?
How much does it cost?
What happens on the free Raise Audit Call?
20 minutes. No obligation. Might change everything.